How to attract outstanding PR talent, 5 tips for recruitment success

In line with the significant drop in unemployment and increased consumer confidence I’ve noted a steady growth this year in public relations vacancies posted on our jobsite SourceThatJob. Finally companies are looking to exSourceThatJob, the media jobsitepand and grow their businesses which can only be a good thing for the industry as a whole.

However, with these increased opportunities comes increased competition – no longer can you trot out a job description and expect flurries of applicants without working for it. Those actively seeking work may spend many hours trawling through hundreds of adverts, many indistinguishable from the next.

Paul Cockerton, Operations MD at Dynamo PR notes just this of his recent experience of recruitment:

“We’re a relatively young agency – launched in 2011- and growing fast. Although PR is a competitive industry to find work in, we’re finding that the best candidates are asking what we can do for them and we try to reflect that in our adverts. We want people who are innovative, full of initiative, with great contacts and sound communication skills, so we have to stand out from the crowd as much as they do. When we construct a recruitment advert we approach it as we would for a client – injecting personality and humour but also telling the audience (our future colleagues) exactly what they need to know and why they’d want to give us a call to find out more.”

Based on analysis of the best performing jobs and feedback from our customers here are some tips for composing an effective advert:

1.        Introductions – be creative with the advert title. If it’s too general it could easily be missed

2.        Personality – give your advert a distinctive voice and flavour to show off your company’s unique offering

3.        Make them laugh – humour used appropriately will engage creative applicants

4.        Positivity – a forward-thinking and motivating tone is the difference between a job and a career and inspires dedication

5.        Demonstrate opportunities – high quality candidates are more likely to respond to a role where there is room to develop, grow and flourish

It’s easy to see how adverts that are jam-packed with skills, duties and responsibilities, often written in a negative tone fail to attract the cream of the crop.

Ultimately the more engaging the advert, the better the quality of applications you will receive, saving you time and money in your recruitment process.  Think outside the box and you will soon reap the rewards.

Have I missed anything? What do you think makes a great job advert? Comment and share your recruitment and job search experiences.


Unhappy media camper? It might be time to consider the clergy

Cabinet Office report suggests PRs are happier than journalists even though they earn less on average. A survey by the Cabinet Office has revealed that ‘public relations professionals’ and ‘journalists, … Continue Reading →


Journalists to find it easier to send media requests with ResponseSource

We’ve made a raft of changes to the ResponseSource Enquiry Service that should make it easier for journalists to send requests and enable PR professionals to assess the value of … Continue Reading →


Radio more popular than ever

The latest set of RAJAR listening figures for radio stations throughout the UK were published 6 February. The results show that despite the increase in alternatives available for people to … Continue Reading →


Startups: Is PR worthwhile?

For startups, public relations can be an oft-forgotten area, pushed aside amid the day to day tasks of running a business. Not to mention that it can be expensive and … Continue Reading →


PR agency heatmap for the UK

As ResponseSource’s popularity amongst journalists grows, so does our client base of PR agencies, businesses and charities. DWPub now supplies a large chunk of the UK’s PR industry with a … Continue Reading →


Back to school

I’m off to Cranfield University Business School tomorrow to begin my participation in a course for owner managers of growth companies. I’m really looking forward to it, partly because I … Continue Reading →


Daryl’s Mont Blanc challenge – the planning starts

The first comment on my JustGiving fundraising page simply says: “Nutter. Good luck.” It may seem a bit crazy. But to me climbing Mont Blanc is a perfectly sane idea, … Continue Reading →


SourceWire Christmas Press Party 2013 – guest list

We’ll be listing the guests for the SourceWire Christmas Press Party here as they sign up (for those journalists who are happy for us to do so). Around 250 journalists … Continue Reading →


Can investigative journalism survive?

Can investigative journalism survive? The resounding answer to this question was yes, both from the panelists and substantial audience at the event of this title run by the London Press … Continue Reading →


0845 370 7777 More about the DWPub Media Suite.